Today's roundup covers a billion-dollar Nestlé divestiture, a major Chobani manufacturing deal, a CMO appointment at Athletic Brewing, a Target distribution win for two supplement brands, and a leadership move at Suntory Global Spirits.
Nestlé has agreed to sell seven vitamin, mineral, and supplement brands, including Nature's Bounty and Ester-C, in a deal valued at approximately $1 billion. The buyer is a private equity firm, and Nestlé says the move will let it focus resources on businesses where it holds a stronger competitive position. The divestiture signals a continued pullback from mainstream supplement retail, a segment that has faced intensifying private-label competition and margin pressure. For CPG operators in the health and wellness space, the transaction reinforces that scale alone no longer justifies holding a broad portfolio of mid-market nutraceutical brands.
Chobani is spending $1.2 billion to acquire and invest in a 1.5 million square-foot Pennsylvania facility currently owned by Keurig Dr Pepper, which it plans to convert into a major production hub. The deal is part of a broader transaction in which KDP is also selling its minority equity stake in Chobani back to the company for $800 million. Together, the moves give Chobani full ownership of its cap table and a significant manufacturing footprint expansion. The facility's scale suggests Chobani is positioning for meaningful category growth beyond its core Greek yogurt business in the years ahead.
Athletic Brewing has named Dan Kleinman as its new Chief Marketing Officer, adding a senior brand leader to its executive team as the non-alcoholic beer pioneer pursues broader global reach. CEO Bill Shufelt described the hire as part of the company's shift from category creator to established international brand. Kleinman's appointment comes at a critical moment: the non-alc beer segment has attracted significant new competition from both craft independents and major beer conglomerates, raising the stakes on brand differentiation. A dedicated CMO signals Athletic is investing in the marketing infrastructure needed to defend and extend its category leadership.
Momentous and Kylie Jenner's k2o are both landing on Target shelves nationwide, marking a significant retail distribution milestone for two digitally native supplement brands. For Momentous, which built its reputation in the performance nutrition space through direct-to-consumer and specialty channels, a Target listing puts its products in front of a mass-market audience for the first time at scale. The move reflects Target's continued push to attract younger, health-conscious shoppers by stocking brands with strong social media credibility. Getting into a major mass retailer also tests whether premium supplement brands can hold their positioning and price point outside their native DTC environment.
Suntory Global Spirits, the maker of Jim Beam, has promoted Manuel Cabañas to Chief Supply Chain Officer, giving him oversight of global manufacturing, distribution, quality, sourcing, and operations. Cabañas has been with the company since 2000, bringing deep institutional knowledge to a role that carries considerable complexity across a spirits portfolio spanning multiple production regions. The appointment is an internal promotion, a signal that the company is drawing on experienced operators rather than seeking outside talent for one of its most operationally demanding senior positions. Supply chain leadership has grown in strategic importance across the beverage alcohol category following years of input cost volatility and logistics disruption.
Sources: Food Dive · Food Dive · BevNet · BevNet · Food Dive
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