Territory Sales Manager

Backed by patented technology, proven customer adoption, and national distribution through GFI, CUBO is entering its next phase of U.S. expansion—and the Territory Sales Manager will play a central role in building that growth.

CUBO is a California based company that developed a patented made to order wellness beverages program for foodservice and QSR operators. The system is simple: a plug and play countertop machine paired with frozen pods that lets an operator serve a fresh, better for you hot or cold premium beverage in under two minutes, with no prep, no labor and no waste in the kitchen.

CUBO has established commercial traction, with machines operating across hotels, cafés, and foodservice locations throughout the United States, including properties within the Hilton, Marriott, Waldorf Astoria, Hyatt, and Westin portfolios, among others. The company is supported by a national distribution partnership with Gourmet Foods International (GFI).

The company is ten people, including the crew at the manufacturing facility. That means the person in this seat is not stepping into a machine that already runs itself. You will help build the way CUBO sells in the United States, starting with the state where the brand has its best shot.

Why you'll love this role

This is not a territory maintenance role. You will have the opportunity to build Florida from the ground up and become one of the first commercial leaders of a company that is scaling nationally.

• Build an entire state rather than inherit accounts

• Sell an innovative product customers remember after one demo

• Work directly with the CEO

• Guidance from Barry Sheldon, who built illy Caffè's North American business.

• High visibility inside a fast-growing startup

• As CUBO expands nationally, this role is expected to grow into broader regional leadership opportunities.

• Equity upside

• Significant autonomy

• National growth opportunities as the company expands

The role

You own Florida. Most of your time will be spent in the southern half of the state, where the account density is highest and the distributor partnership is strongest. This is a hunting job first. You will cold call, get in front of operators, and put the product in their hands, because this is a product people buy after they taste it. Hotels and breakfast or brunch concepts are the sweet spot, with small chains preferred over one off locations.

The second half of the job starts once the paperwork is signed. An account that buys a machine and never uses it does nobody any good. You go back, set the machine up, train the staff, get the point of sale material in place, and make sure the program is actually moving before you call it a win.

CUBO sells through GFI, and Florida is one of GFI's strongholds. CUBO has a strong relationship with GFI's leadership, and a real piece of your week will be spent alongside GFI's sales reps: riding with them, teaching them the product, and working leads out of their book of business. GFI handles shipping, deployment logistics, and swapping out any machine that goes down, although your involvement may still be required, as you will remain the Client's first point of contact.

What you will do

• Build and work a pipeline through cold calling, in person prospecting, and referrals from GFI reps

• Run demos and tastings on site to close accounts

• Install machines and train the staff who will use them every day. The system is plug and play and every SOP ships in the box, but foodservice operators still want a person in the room the first time, and you will be that person

• Activate every account you sell with training, point of sale placement, and a follow up visits to confirm the program is working

• Own the relationship after the sale. Be the name the GM calls when a machine acts up or when they want to add SKUs, and be close enough to drive over and see it yourself

• Spend consistent time with GFI's sales team so CUBO stays top of mind in their territory

• Forecast pod volume, machine placements, and freezer needs

• Keep clean records in Monday.com and tell the CEO honestly what is working in the field and what is not What success looks like in year one

• Machine placements. Around 70 placements is a realistic and strong first year

• Pod pull through. 120 pods per machine per month. Pods ship frozen in cases of 20 through GFI

• Healthy accounts. Machines that are running, operators who are happy, and reorders that come in without being chased

What you bring

Required

• Five or more years selling into foodservice equipment, ideally on the OCS side, with a track record of opening and growing accounts

• Familiarity with a longer sales cycle and the patience to work it. This product has a long life once it lands, and the sale reflects that

• Existing relationships with decision makers such as hotel GMs, executive chefs, and F&B directors, or owners and operators of breakfast and brunch concepts

• A roll up your sleeves mindset. You are comfortable pioneering a brand that most of your prospects have never heard of

• Strong listening skills and real curiosity. You ask questions before you pitch

• Self starter who works well without supervision

• Bachelor's degree

• Home office in South or Central Florida, valid driver's license, proof of insurance, and the ability to lift 50 pounds

• Authorized to work in the United States

Preferred

• Spanish

• Experience at a startup or an early stage brand

• Formal sales training

• People management experience. As the territory grows, this seat can grow into leading reps

How the job runs

You report directly to the CEO. Reporting is biweekly through Monday.com, with a couple of calls a week to talk through progress and where you need support. The company runs on Outlook and Drive for documents and SOPs, and WhatsApp groups for the quick day to day.

CUBO puts a lot of trust in its sales team and has no interest in micromanaging. Grichka looks at results. How you get there is up to you.

You also get real bench strength behind you. Barry Sheldon, who built illy Caffè's North American business, is an active advisor who provides regular guidance to the commercial team. Nicolas, the founding mechanical engineer, is based in Australia and can answer anything technical about the machines or the pods.